Starting an art gallery in Dubai is a profitable business indeed, and it certainly needs some extra for its owners to roll on the initiative. But being the number-1 in a business niche is an intricate task that needs planning, integrity at work, and above all some blessings of luck.
Art in Dubai is flourishing like a green bay tree. We can’t predict about lady Luck’s smile every time, but surely we can ponder over the strategies that can make your art galleria the number one in the Emirate. The tactics enlisted below will surely bring you a superlative win in its category.
Check the Location
Unless you are extremely reputed in your branding, your location can be a great issue in reaching the top. More the location of the gallery will be convenient for easy reach, the more chance you will get to organize colorful and quality art events there, which can make your gallery #1 in terms of quality and publicity.
Focus on Publicity
You need to emphasize on your gallery’s quality presence – physical as well as digital. So keep your audience in view and offer them what exactly they need. Regular posting on social networking sites, updating your official site with informative content, etc., can help you to establish the opted brand awareness. For example, if you’re planning for some spectacular Art events in 2016, let people know in advance to get things streamlined in a creative way.
You can hire a digital marketing expert to get this job done skillfully. Don’t get shaky in investing money for having an attractive website that lists your artists, some artwork, your art gallery location and best possible contact information in detail.
Developing the Potential Contacts
Contacts development is the most important groundwork to be the pro in this domain. In general, artists are not very spontaneous media persons, but you need to reach them to let them know that you want to add more exposure for their artwork.
Before you start making contacts, you need to learn about the name of potential artists in and around Dubai as well as the latest trends of painting exhibitions and symposiums. Your contact will make you the king so you must treat them very wisely and sensitively.
Participation in Art Fairs
Your assets are human work and artists are extremely sensitive in general. You need to outreach them. Take your time for attending almost all good art carnivals in Dubai and get the name of the artists currently enjoying demand from art collectors. This knowledge and contacts will be your greatest asset in becoming number one art gallery in Dubai.
Be Honest in Your Business Dealings
Do your business ethically. You must have a transparent business policy to take your art gallery in number one position. Be honest and caring with your artists and customers. Once they are happy with your dealings, their referral will work like a moving banner to attract more business for you.
Being number one in a dynamic city such as Dubai is undoubtedly a tough job, but harder is retaining the position for long. But we can assure you that by following these tips, in a short tenure, you will be an active participant of events such as Art Fair Dubai and will acclaim your art gallery as the best amongst the rest.